Transcreation
from English into German
Businesses that put human connection first invest in localizing their marketing content.
Why? To inspire and connect with their audience and turn them into loyal customers and long-term brand advocates.
This is where marketing translation aka transcreation (translation + copywriting) comes in.
It’s about transporting your brand’s essence to a new target market in the local language. It’s about translating feelings, not just words.
To bring your content to life in German-speaking markets, I create custom transcreations based on your brief.
Let’s work together
“Belinda always puts a great deal of care and attention into her work, thinks about the target audience, and creates translations that hit the right note.
I’ve very much appreciated this human connection that we’ve built over the years. It’s clear that Belinda is always driven to provide the best service level to clients and the best result for the target audience – thank you!”
Anna Ward, Head of Localization at Unite
Leipzig, Germany
Trusted by
Does this sound familiar?
You’re new to the world of transcreation and don’t know where to start.
You’ve tried machine translation or agencies, but weren’t impressed with the results!
Your marketing content works in your domestic market. But will it do the same in Germany?
You’re afraid of saying the wrong thing. Miscommunication can cost you money – and customers.
Let’s work together
“76% of online shoppers prefer to buy products with information in their native language.” And another “40% will never buy from websites in other languages.”
Source: CSA Research
Your marketing materials in good hands
As a German transcreation specialist with a background in marketing, I’m here to help you bring your content to life in German so you can:
Gain access to Europe’s largest economy and one of its largest e‑commerce markets.
Increase your conversion rates by 3-6x.
Build trust and loyalty with your German-speaking audience.
Avoid the cost of miscommunication through cultural sensitivity.
Let’s work together
Why choose me?
I take great pride and joy in my marketing translation and transcreation work. To offer you excellent results, I invest in professional memberships, training and tools.
With the help of the translation software memoQ, I make sure your content stays consistent. I also spend a lot of time working on the German-only output to make it sound natural and authentic. To maintain my industry know-how, I’ve joined the Chartered Institute of Linguists and the ITI’s Beauty, Fashion, Luxury Network.
Let's work together in 4 simple steps
1. Get in touch
Email me your brief and the content you’d like me to work on as an MS Word, PowerPoint, or Excel file. If this is our first time working together, I invite you to book an intro call so we can get to know each other.
2. Let’s sign off on the details
As soon as I’ve had a look at your content and project requirements, I’ll be in touch to confirm the deadline, rate and any other specifics. I’ll also ask you to sign my Terms of Business so we can enter our business relationship stress-free.
3. Lean back and relax
Lean back while I work on your content. That includes editing and reading my transcreation out loud to make sure it flows and ‘snaps’. If I have any questions along the way, I’ll contact you via email.
4. Time for your content to shine
At this stage, your transcreation sounds smooth, natural, on-brand and ready for your German-speaking target audience to enjoy. This is when I encourage you to share any final feedback. When you’re happy, I’m happy!
Let’s work together
Success story
Here’s how I contributed to a 30% sales increase for e-commerce retailer Hudson Reed:
Issue
Hudson Reed was experiencing a dip in sales: some products within their heating range weren’t performing well in Germany. That meant re‑translating old German product descriptions that hadn’t been updated in years. A simple touch-up wouldn’t have sufficed because we also needed to consider the brand’s new tone of voice.
Process
The challenge was managing high volumes of content in a short amount of time. I re‑wrote the product descriptions and worked with an internal proofreader to make sure the result was of high quality and accurate from a product point of view. We met the tight deadlines and made sure the content was consistent throughout.
Outcome
Following several weeks of challenging work to re‑create these product descriptions, the merchandising department reported a 30% increase in sales for this particular product group. The new tone of voice and style also matched the rest of the website better once the re‑translation project was complete.
Feedback
“Belinda reviewed and improved existing listings that have resulted in a 30% sales increase for this product group. Key to us is her ability to understand technical products quickly with minimal instruction and produce high-quality content with a local flavour rather than a purely literal translation from English. She hit all deadlines, and her friendly and helpful nature blended seamlessly with the existing team.”
Richard, Hudson Reed
Burnley, UK
Want to see more good stuff like this?
Check out my Portfolio
Transcreation Pricing
My rates for marketing translation and transcreation
I price all translation and transcreation work by project to match your needs.
Here are some ballpark figures and content examples to give you a starting point:
Hourly rate From:
€80
+VAT
Price per hour for marketing translation and transcreation.
My per-word prices usually range from €0.20 to €0.27.
Let’s start
Blog post translation From:
€240
+VAT
Starting price for one blog post of around 1,000 words.
This also includes recommended cultural adaptations.
Let’s start
Landing page transcreation from:
€750
+VAT
Starting price for a 1,000-word web page, including UX/UI copy localization.
This also includes a strategy call, brand and product research, keyword coordination, cultural input, one round of amendments, and a final check when the landing page is live.
Let’s start
To book your service or ask about custom options, please email me at hello@belinda-grace.com
Client testimonials
“Belinda came in with an amazing can-do attitude and was a joy to work with. She translated emails, push notifications and web copy to an exceptional standard and in a tone that sounded natural to our audience. We can't wait to work together again in the future.”
Lizzie, Copy Editor at Urban Outfitters
London, England
“Belinda translated and re-wrote content for new products in a style that works with the current tone of our website. She also improved existing listings that have resulted in a 30% sales increase.”
Richard, Commercial Manager at Limitless Digital Group
Burnley, England
“Any organisation that hires Belinda will benefit from her special ability to empathise with brand interests. Belinda helped me turn my media interview into a well-worded content piece to build awareness for my fashion project. She proved to be highly creative, intelligent and disciplined.”
Anastasiia, Founder of handbag atelier SIM
Manchester, England
“We were delighted to work with Belinda. She added the necessary creative touch and charm to the English version of the One Design magazine.”
Larissa, Marketing Manager at Motel One
Munich, Germany
Ready for a success story of your own?
Let’s work together
FAQs
Do you have any questions about my marketing translation and transcreation work? Have a look at some frequently asked questions.
If you don’t find what you’re looking for, please email me at hello@belinda-grace.com
Where can I find out more about transcreation?
Why should I hire a human translator to handle my marketing content?
How much does transcreation cost?
How long does a transcreation project take?
Let’s work together
The quickest way to get in touch is via email:
Tell me about your business goals, and I’ll get back to you with a quote so we can start making things happen.
Speak to you soon! 😊
