Tagline Transcreation
The ad: Reebok® trainers
Language combination: English → German
In this Reebok TV ad from the year 2000, we see a guy in Reebok trainers outrunning the big scary "beer belly". The tagline at the bottom of the shoe reads: Lose the beer belly.
How would you recreate a tagline like this for the German market?
This is what I came up with as a little passion project for social media: Mach deinem Bierbauch Beine.
In German, "Bierbauch" means "beer belly" and "etwas/jemandem Beine machen" means "to give something/someone a kick in the butt". Plus, the use of "Beine" (English: legs) makes it even more footwear-related.
This silly, yet hilarious ad definitely gives you that sentiment of wanting to grab your trainers, doesn't it?
Media Feature Copy Edit
The piece: media feature for a fashion blog
Language: English (UK)
To make SIM founder Anastasiia's presentation piece really pop on social media, I edited her first draft to ensure linguistic flow and accuracy as well as keyword optimisation.
Read the feature here.
Marketing Translation | Interior Design
The piece: interior design blog
Language combination: English (UK) → German
To get German-speaking home buyers, renovators and interior design enthusiasts in a spa-like mood, I translated the English Dream Bathroom Edit blog piece into German for my client Hudson Reed.
Marketing Translation | Fashion & Lifestyle
The content: email newsletters & push notifications
Language combination: English (UK) → German
To delight German customers, I translated and/or transcreated newsletter and app content from English into German for my client Urban Outfitters. The fun part: coming up with on-brand, local equivalents.
