Content Style Guide
A strong brand presence in Germany starts with consistency and a distinct tone of voice.
Having a German content style guide helps you achieve:
Consistency across all communication channels – from website and UX to blog and email content.
A local feel through customisations that make sense for your business – from the form of address to gender-neutral language specifications.
Confidence in your marketing content with none of the guesswork every time someone creates German content for your brand.

Your style guide is right around the corner
Say Hallo to consistent German marketing content that shows off your brand’s unique personality!
Tell me about your brand and its goals for the German market. Once I’ve gathered the necessary information, I’ll get back in touch with the first draft of your German content style guide.
work with me

Why choose me?
I’ve been supporting English-speaking brands in their German localisation journey ever since launching my marketing translation business in 2019.
Studying my clients’ style guides has always been a crucial part in creating top-notch translations.
Today, I help my clients create and adapt their own style guides.
To get your German tone of voice right, I take the time to understand your brand and its content needs. Then I document everything in one comprehensive reference piece: your German content style guide!

Pricing
I price my style guide service by project to suit your exact needs. Here’s a rough per-asset estimate.
Basic touch-up
From
€
200
You have an outdated German content style guide that could do with some TLC.
New language version
From
€
300
You have an English content style guide already and need one for the German market next.
From scratch
From
€
400
You don’t have a style guide yet and need one for your German content.
GET A QUOTE
Happy clients
“Any organisation that hires Belinda will benefit from her special ability to empathise with brand interests.”
Anastasiia, Founder of handbag atelier SIM
Manchester, England
“Belinda produced a comprehensive style guide covering all aspects of language for my brand. This has been super helpful for consistency, and a go-to resource when working with freelancers.”
Anna Woolliscroft, Writer and Journalling Guide
Stoke-on-Trent, England
Frequently asked questions
Got questions about my work? Find answers here.
Can’t find what you’re looking for?
Please email me at: hello@belinda-grace.com
What exactly is a content style guide, and how does it differ from a tone of voice guide?
Many people use “(content) style guide” and “tone of voice guide” interchangeably, but they’re not quite the same.
A content style guide defines the rules for written content within your business. It covers grammar, punctuation, spelling, terminology (including off-brand words), and formatting preferences for numbers, dates, and more.
A tone of voice guide focuses on how your brand communicates with your audience. For instance, should it sound playful or strictly professional? These choices shape your brand’s personality and how customers perceive and interact with it.
Some companies include their tone of voice guidelines within their broader content style guide. I do the same in my service, so you have everything writing-related in one place!
Is your style guide service right for me?
My style guide service is right for you if you’re looking to achieve consistency in your German marketing communications to build trust with your audience while showcasing your brand’s personality.
How much does your content style guide service cost?
My content style guide service is custom, which allows me to cater to your needs. Once I have all the relevant information about your brand, I’ll be happy to quote a project fee.
You can find rough pricing information above as a guide.
How long does it take you to work on my content style guide?
This depends on the level of service you’re looking for, such as updating an existing content style guide or creating a new one.
Once I have all the relevant information about your brand, I can tell you how long I expect the work to take. As a rule of thumb, I usually estimate two to four business days.
Ready when you are
Whether you’re expanding into the German market or refining your existing DE user journey, I’ll help you make your German users feel right at home.
Email me at
or book a free consultation call.
Erzähl mir von deinen Business-Zielen und ich komme mit einem Angebot auf dich zu, damit wir den Ball für dich ins Rollen bringen können.
