Challenge
When Parloa prepared to host their first major in-person event – the 2024 WAVE conference in Berlin – they were eager to make a splash. To present their mission with confidence and win new clients, they needed their English sales deck adapted for a German-speaking audience with the right tone and cultural nuance.
Process
I spoke with the product marketing team to align on the target audience and translation guidelines. We discussed the use of the informal ‘du’ in German, how best to handle AI-specific terminology, and how to maintain consistency across industry terms. This direct collaboration gave me the insights I needed to get started.
Outcome
By transcreating the English slides into German and fine-tuning the formatting, I helped the marketing team save valuable time and avoid lengthy revisions. With a polished German sales deck, Parloa confidently presented their mission on stage, leaving a lasting impression on business partners, clients, and investors.
Feedback
“The translations turned out really well – far more natural than anything ChatGPT and I could have come up with together. Thank you so much for that! :)”
Product Marketing Team, Parloa
Berlin, Germany
