Success story
English-to-German Website Transcreation for reMarkable: Localizing a Premium Nordic Tech Brand for the DACH Region
Challenge
As reMarkable prepared to enter the German-speaking market, they needed more than a simple translation – they needed a transcreation that felt natural and authentic to their German audience. The goal was to capture reMarkable’s clear, calm, and confident brand voice, while making the website and products feel as if they were made for German-speaking users.
Process
I worked closely with the marketing, copy, and UX teams to adapt key parts of the website, including the main landing page, product pages, and checkout and purchase flow. We communicated regularly via email, Slack, and check-in calls to ensure tone and user experience stayed consistent. To bring the brand’s marketing content to life in German, I studied their brand guidelines, researched their products and audience, and transcreated the copy, adapting phrasing, cultural references, and tone. At the same time, I carried over the clean, focused feel of the English original.
Outcome
In May 2025, reMarkable launched their German website, giving DACH customers a seamless, native-language experience. The reMarkable team told me they felt “lucky to have found me” as their German localization specialist and praised the “amazing work” we accomplished together. Our close coordination across multiple channels and tight time frames helped make the launch smooth and on-brand – from the first impression all the way through to checkout. Since the big DE website launch, I’ve also been working on UI content for the brand’s devices (reMarkable 2 and reMarkable Paper Pro).
Feedback
“We were impressed by Belinda's dedication and flexibility in transcreating the reMarkable web page. A great advisor and so easy to work with. She made the launch of our German site a success.”
Julie, Head of Marketing Strategy and Planning at reMarkable
Oslo, Norway
View the online magazine here
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