Success story
Transcreating Parloa’s Sales Deck for Their First AI & CX Conference in Berlin
Challenge
When Parloa prepared to host their first major in-person event – the 2024 WAVE conference in Berlin – they were eager to make a splash. To present their mission with confidence and win new clients, they needed their English sales deck adapted for a German-speaking audience with the right tone and cultural nuance.
Process
I spoke with the product marketing team to align on the target audience and translation guidelines. We discussed the use of the informal ‘du’ in German, how best to handle AI-specific terminology, and how to maintain consistency across industry terms. This direct collaboration gave me the insights I needed to get started.
Outcome
By transcreating the English slides into German and fine-tuning the formatting, I helped the marketing team save valuable time and avoid lengthy revisions. With a polished German sales deck, Parloa confidently presented their mission on stage, leaving a lasting impression on business partners, clients, and investors.
Feedback
„Die Übersetzungen sind wirklich richtig gut geworden – viel natürlicher als ChatGPT und ich sie zusammen jemals hinbekommen würden. Vielen, vielen Dank dafür! :)“
“The translations turned out really well – far more natural than anything ChatGPT and I could have come up with together. Thank you so much for that! :)”
Product Marketing Team, Parloa
Berlin, Germany
View the online magazine here
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Erzähl mir von deinen Business-Zielen und ich komme mit einem Angebot auf dich zu, damit wir den Ball für dich ins Rollen bringen können.
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