Thanks to the pre-established six-week software release cycle, we structure our collaboration so that three weeks are dedicated to localization and quality assurance work. Before each branch-off, we have a handover call to highlight new device features. We use Slack to resolve queries quickly, and we keep a log of questions and feedback to make future releases even smoother. With each update, I pay close attention to character limits, culturally appropriate phrasings, and CTA buttons designed to resonate with German-speaking users.

Even after our first localization campaign, reMarkable saw a significant increase in sales from Germany, along with users permanently switching their system language to German. We also reduced the time spent fixing bugs from several hours to just 15 minutes. You can read more about reMarkable’s German-language user interface here. In October 2025, I visited the reMarkable headquarters in Oslo to discuss localization workflows. Since then, I’ve brought on localization specialists for French and Spanish to support our long-term, multilingual strategy.