Success story
How Lockabox® Boosted Its German Amazon Presence with Adapted Listings and Voice-over Content
Challenge
My long-time client, Martin Case, a multichannel growth specialist, asked me to localize the UK product listings for Lockabox® on Amazon Germany (Amazon DE). The goal was to help German-speaking shoppers easily understand all the product’s features and benefits – and feel confident about buying their very own Lockabox®.
Process
I localized the English listings into German, focusing on measurements, bullet point order, and readability. Next, I incorporated the brand’s keywords, making the product easy to find on the shopping platform. The listing also included a video with on-screen text and voice-over content. Watch my behind-the-scenes process here.
Outcome
The product listings included some word play, and the video voice-over had to roughly match the length of the English original – both challenging but fun (see below). Following our work, the brand saw a 3–6x increase in conversions. We’ve since added new product variations and continue regular checks to maintain high-quality standards.
Watch the German product video here.
Feedback
“Rather than direct translation, Belinda always takes the time to understand the product and background of the brand first. Conversion rates have increased by between 3–6x following her work. Traffic has significantly increased on all products involved. Highly recommended.”
Martin Case, Multichannel Growth Specialist
Ferndown, UK
View the online magazine here
Let’s work together
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Book a consultation and let’s talk through your localization goals!
Erzähl mir von deinen Business-Zielen und ich komme mit einem Angebot auf dich zu, damit wir den Ball für dich ins Rollen bringen können.
Speak to you soon! 😊
