Success story
German Copywriting: Here’s How I Helped Tails.com Craft Emails that Connected with Health-Conscious Dog Owners in Germany
Challenge
The UK-based dog food company Tails.com was on a mission to connect with Germany’s roughly 10 million dog-owning households. To achieve this, they needed compelling German email copy that clearly highlighted the value of their subscription-based product, 100% tailored to each dog’s unique health and dietary needs.
Process
After onboarding with the brand and copy team to align on the German style and tone of voice, I drafted copy for a variety of email campaigns, both for existing customers and affiliate partnerships. In doing so, I had the freedom to write and transcreate copy that felt natural, authentic, and relatable to German-speaking dog owners.
Outcome
The German email campaigns connected with health-conscious dog owners, making Tails.com’s sustainability and health benefits resonate as valuable and on brand. The team praised the adaptable copy, which maintained a consistent tone across campaigns. See email snippets and client feedback below that illustrate the positive impact we created.
Feedback
„Habe es mir gerade angeschaut, vielen Dank, ich finds super. Können wir direkt so nehmen."
“I just had a look, thank you. I think it’s great, we can go ahead and use it as is.”
Affiliate Marketing Team, Tails.com
London, England
View the online magazine here
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Erzähl mir von deinen Business-Zielen und ich komme mit einem Angebot auf dich zu, damit wir den Ball für dich ins Rollen bringen können.
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