Challenge
The UK-based dog food company Tails.com was on a mission to connect with Germany’s roughly 10 million dog-owning households. To achieve this, they needed compelling German email copy that clearly highlighted the value of their subscription-based product, 100% tailored to each dog’s unique health and dietary needs.
Process
After onboarding with the brand and copy team to align on the German style and tone of voice, I drafted copy for a variety of email campaigns, both for existing customers and affiliate partnerships. In doing so, I had the freedom to write and transcreate copy that felt natural, authentic, and relatable to German-speaking dog owners.
Outcome
The German email campaigns connected with health-conscious dog owners, making Tails.com’s sustainability and health benefits resonate as valuable and on brand. The team praised the adaptable copy, which maintained a consistent tone across campaigns. See email snippets and client feedback below that illustrate the positive impact we created.
Feedback
“I just had a look, thank you. I think it’s great, we can go ahead and use it as is.”
Affiliate Marketing Team, Tails.com
London, England
