Issue
Hudson Reed was experiencing a dip in sales: some products within their heating range weren’t performing well in Germany. That meant re‑translating old German product descriptions that hadn’t been updated in years. A simple touch-up wouldn’t have sufficed because we also needed to consider the brand’s new tone of voice.
Process
The challenge was managing high volumes of content in a short amount of time. I re‑wrote the product descriptions and worked with an internal proofreader to make sure the result was of high quality and accurate from a product point of view. We met the tight deadlines and made sure the content was consistent throughout.
Outcome
Following several weeks of challenging work to re‑create these product descriptions, the merchandising department reported a 30% increase in sales for this particular product group. The new tone of voice and style also matched the rest of the website better once the re‑translation project was complete.
Feedback
“Belinda reviewed and improved existing listings that have resulted in a 30% sales increase for this product group. Key to us is her ability to understand technical products quickly with minimal instruction and produce high-quality content with a local flavour rather than a purely literal translation from English. She hit all deadlines, and her friendly and helpful nature blended seamlessly with the existing team.”
Richard, Hudson Reed
Burnley, UK
